Thursday, October 17, 2013

Katy Perry is the New Face for CoverGirl's Spring 2014 Campaign



Yesterday chart topping vocalist Katy Perry roared to the world that she was the new face of CoverGirl Cosmetics via Twitter.

"BEAUTIFUL news to share w/you all. Today is my 1st day as a @COVERGIRL! See what happens when you let the light in? #COVERGIRLKATY," the singer tweeted.

The news comes just in time for Katy's third album titled Prism releasing on October 22. "Roar", the first single from the new album, skyrocketed to the No. 1 spot making it Perry's 10th Top 40 track.

"In addition to music, I've always considered makeup to be a powerful creative avenue of self-expression. I'm honored to partner with COVERGIRL and share more colors and textures of my approach to beauty to inspire my audience." Katy said in a statement.

The dark haired, light-eyed beauty will be participating in a 2014 spring campaign that will represent "bold new beauty looks", which is perfect for the singer who is no stranger to taking chances when it comes to her look, and wardrobe.

Esi Eggleston Bracey, VP and general manager of CoverGirl sang Katy's praises in a statement saying, "Never afraid to express emotion, strength, vulnerability or independence, Katy is the embodiment of a true COVERGIRL — someone we root for, identify with, and get inspiration from."

Do you think Katy was a good choice for the new CoverGirl campaign?

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